Search engine optimization (SEO) is a technique employed by web content developers to increase the number of visitors who visit a website by obtaining high rankings in the search result of major search engines like Google, Bing and Yahoo. SEO only affects content that has not been paid for or sponsored, often referred to as “organic content”.
Using SEO techniques increases a site’s accessibility to a search engine, which may lead to high chances of display by the engine in case of searches by users. Business people who have websites will find this useful as it increases the chances of sales and marketing. It is therefore important to employ best practices available to webmasters and web content developers, called “white hat” to achieve the much-desired good ranking in search engines
Start by creating relevant content for your site, accurately explaining your content with a catchy and relevant title. The title should be short but descriptive for you to increase chances of search engine accessibility. Search engines like google only display a portion of search content.
Using well-structured URLs, your URLs should incorporate relevant words. These words normally referred to as key words should dominate your file names and page names. However, be careful not to lose track of the subject by over-using the key words. It is advisable to use hyphens instead of underscores because they appear as a space unlike underscores.
Your site should be easy to navigate as well. Make your home page to be interesting as much as possible. Easy navigation will allow visitors to access your site through search engines. Make use of internal links, which guides visitors back and forth. Users should be able to move from the Home page easily to other more specific content on your site.
Including a HTML site map page is also crucial. A site map ensures that search engines discover your site. This is especially important if your site has a number of pages in hundreds or thousands. This will avoid access to non-existing links to your site possibly by way of a broken link.
Optimize the use of images. Use a distinct file name for each image. By using “alt” attribute that increases chances of high traffic even for users using browser that don’t support images. Images can as well be used to link a user to another site or page.
Always invest in your research at the start. Research on the quality and services your site will offer. The focus should always be on the end users, in this case web visitors. Users desire quality content, which should be easily recognized upon reading a few sentences. Satisfied users are likely to refer other users to your site enabling you to get high web traffic. Anchor texts should flow smoothly and naturally, in your content, these coupled with good writing skills will prove to be more useful than all the other techniques.
These best practices on search engine optimization are not exhaustive, but starting from here is adequate and learning other techniques would be easier.