Search engine optimization: the difference between its black and white aspects

nina-white-seo1In the fast-paced world of digital marketing and the fast rising trends in our everyday lives, business both offline and online compete in attracting customers to their hub. Those with online presence deal with the enormous task of being visible when clients are looking for services and the way to that is by appearing at the top of search engine results or first page when the former becomes difficult. The major search engines are Google, Bing and Yahoo. The quest to rank high in search engine results is what brought the idea of search engine optimization (SEO), it is the process of increasing the visibility of a web page in search engine results and the higher or visible sites appear in search engine results, the more visitors, clients and customers it attracts.

The search engine optimization is divided into two, white and black SEO, we will be dissecting the differences between them both in this article. First of all a brief overview of white hat seo, it refers to the use of the seo techniques and strategies that focus mainly on human audience opposed to search engines and completely follows the rules of search engines. While the black hat seo is the use of those tactics aggressively in a manner that focuses on attracting or violating the search engines not humans, violating the rules of search engines in the process and crawling up the search index.

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The differences between the white and black seo are as follows:

  1. Black hat techniques involve keyword stuffing, link farming, blog comments spamming, hidden texts and links, doorway and cloaked pages. While white on the other hand involve researching and analyzing what is trending, re-writing meta-tags so as to be relevant then improving web contents and web redesigning.
  2. Black hat seo is not approved by search engines and the website may get penalized by lower ranking, de-indexing, and possible banning while white hat seo is approved by all search engines.

Building many back links, using target keywords and publishing a lot of content might increase your ranking but might at the same time lead to your page being banned, that’s the world of black hat optimization. That is why it is encouraged to follow the natural way and be patient with it, it will boost your ranking organically and ensure you are not de-indexed because the white hat seo is focused at getting quality not quantity.

To cap it all, most search engines have an automated bot (robot) which visits every page in the index then acquire the contents in the page which are to be analyzed further, so avoid keyword stuffing, doorway pages and spamming if you want to be ranked higher in search results. Some people consider the black hat seo not a wrong approach. If you are in that category or you are not sure of which one to pursue, just try and know the different types so as to know the consequences associated with each type.

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